But it is something to think about as a marketing person. I’ll admit that I have yet to come across an exec who said anything negative about the practice. Most of the execs that I have met, often have sticker-less laptop (often their work rigs) and their personal devices are, for the most part, sticker-less as well.
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Yet, there are several people that I have spoken to who feel that, like the current critical view that LinkedIn is becoming too much like Facebook with more personal messages than professional ones. There will be those who love them and those who will hate them. Laptagging might be viewed like NASCAR logos for the professional world.
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There’s no best practices for how, where or how to professionally “laptag” your laptop but I’ve seen some great use of custom stickers informing people of the user’s Twitter handle, a Windows sticker on the back of a Mac (they were dual booting), a Slack logo and several tags used for cybersecurity. Not too long ago, I noticed more stickers on other laptops and I named the practice “laptags” as way to merge those who continue to rely on their laptops and their stickers as real-world social media-like hashtags. It was a way to tell people that they were ready to do business.įrom all reports, we ran out of stickers. For those who weren’t, they’d signup in the booth and get a sticker. For current members, we’d simply verify their status on the network and give them a sticker. If I could get a stickers on the back of a laptop for several 45-60 minute session, everyone on the table would notice that they weren’t a cool kid without that sticker. For the next expo, we created a simple sticker that identified the laptop’s owner as a GovWin member. I snuck into a session and noticed that all the participants were on their laptops on big round tables. And a healthcare fair-like scenario with a lot of speeches or presentations wasn’t conducive for our goals. The goal was to get more people to sign up for the free service and start networking at these expos.
In some ways, it’s not unlike a healthcare fair at a local school. Yet, government contracting expos tend to be more about who you know and not really a place to brand yourself but a way to sell your company, its past performance and its capabilities. GovWin is a networking and business tool that was originally conceived as a “dating network” to get large government contractors to partner with smaller contractors to do business.
When I worked at Deltek’s GovWin, we were trying to find a way to get our members to talk to each other and network. A few years ago, I started putting stickers on the backside of my laptop.
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